Ever wake up and want to build a company?
— matt palmer (@mattyp) September 15, 2026
I'm building one today with @poteto & @roshan_s https://t.co/O0kyTtIFq1
A small team is putting AI to the test by building a business from scratch — live. With GrokBot!
Using GrokBot, the team is working through the entire process in real time, from generating the initial idea and shaping the brand to creating the website, developing the offer, and figuring out how to attract customers.
What makes the event interesting is that there is no polished case study or finished company waiting behind the scenes. Viewers get to watch the decisions, mistakes, adjustments, and AI-assisted problem solving as they happen.
It is a simple but powerful demonstration of how dramatically the barrier to starting a business is changing. Tasks that once required multiple specialists, significant capital, and weeks of work can increasingly be handled by a small team using AI as a creative, research, strategy, and execution partner.
The livestream offers a glimpse at what entrepreneurship may look like in the AI era: start with an idea, collaborate with AI, build quickly, launch, learn, and improve in public.